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Step 2 of 8

Step 2 of 8

Your brand identity

Colours come pre-filled from your brand-tokens file — adjust anything that doesn't match your brand book. Logos upload one slot at a time below. You can edit either in Settings → Brand Identity later.

Palette

Colours

Each value is a six-digit hex (like #C1732B). The picker and the text box stay in sync — type a hex from your brand book or pick visually.

  • The primary type colour on light backgrounds.

  • The signature accent — used sparingly across UI and ads.

  • The cream/white surface most assets sit on.

  • Body and headline ink colour.

  • Kicker labels and pull-out moments on photo/typography posts.

  • Full-bleed background on the rare loud 'offer_led' posts.

  • Reverse-out text on the offer-led red.

Brand mark

Logos

Upload your wordmark in the four standard variants. PNG only, transparent background recommended, longest edge at least 200px. Replace anytime — the file overwrites in place.

Dark · horizontal

Dark or full-colour wordmark — used on light/cream backgrounds.

No file yet

Dark · vertical

Dark stacked mark — square frames, social avatars.

No file yet

Light · horizontal

White wordmark — used on dark backgrounds and photo overlays.

No file yet

Light · vertical

White stacked mark — for dark Stories and reels.

No file yet

Type

Fonts

Upload TTF or OTF files for the weights your brand actually uses. Toggle off any weight you don't have — the renderer falls back gracefully. Files ≤5MB each.

Display

Display · Regular

serif_regular

No font uploaded

Display · Italic

serif_italic

No font uploaded

Display · Bold

serif_bold

No font uploaded

Display · Black

serif_black

No font uploaded

Body

Body · Light

sans_light

No font uploaded

Body · Regular

sans_regular

No font uploaded

Body · Medium

sans_medium

No font uploaded
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