August 2026 — always-on social

August 01, 2026 → August 31, 2026

ready

Prompt

A whole month of posts for Facebook and Instagram for our eyewear stores, following best practices. Weight promo around back-to-school mid-month.

Ready to roll

12 entries will go through Director → Creative → Imagery

Each spawns a child campaign and produces one asset. Skipped entries are left out. You'll be able to review every asset in the kanban as they land.

Calendar

19 entries 12 planned 5 ready

Mix — promo 30% educational 20% lifestyle 20% social proof 15% brand 15%

Calendar

promo educational lifestyle social proof brand

Mon

Tue

Wed

Thu

Fri

Sat

Sun

1 Aug

1 Sep

Sat Aug 01

morning · Instagram Feed Post brand Summer light

planned

Golden-hour storefront moment; the brand as part of the neighbourhood.

Edit brief

Mon Aug 03

morning · Facebook Feed Post educational Lens care 101

planned

How to clean your lenses without scratching the coating.

Edit brief

Tue Aug 04

midday · Instagram Story lifestyle Weekend frames

planned

Casual frames styled for a Saturday market run.

Edit brief

Thu Aug 06

morning · Instagram Feed Post social proof Patient stories

planned

Quote card: a first-time progressive wearer's reaction.

Edit brief

Fri Aug 07

afternoon · Facebook Feed Post promo Second-pair offer

planned

Buy one frame with lenses, take a second pair for the weekend.

Edit brief

Mon Aug 10

morning · Instagram Reel Cover educational Eye exam myths

planned

Three things people get wrong about eye exams, in 20 seconds.

Edit brief

Tue Aug 11

midday · Instagram Feed Post lifestyle Back on campus

planned

Student desk flat-lay with frames front and centre.

Edit brief

Thu Aug 13

morning · Facebook Feed Post brand Meet the team

planned

Introduce the Sainte-Foy opticians by first name.

Edit brief

Fri Aug 14

evening · Instagram Story promo Flash Friday

planned

One-day lens upgrade offer for story viewers.

Edit brief

Mon Aug 17

morning · Facebook Feed Post promo Back to school

ready

Eye exam and frames together, booked in one visit.

Open the rendered asset →

Tue Aug 18

midday · Instagram Feed Post promo Back to school

ready

See your everyday brighter — book an eye exam.

Open the rendered asset →

Wed Aug 19

morning · Instagram Story promo Back to school

ready

Two pairs, one visit — story teaser.

Open the rendered asset →

Thu Aug 20

midday · Instagram Reel Cover lifestyle Back to school

ready

See the bright days brighter — reel cover.

Open the rendered asset →

Fri Aug 21

morning · Facebook Feed Post promo Back to school

ready

Kids' frames from $99 with every exam.

Open the rendered asset →

Mon Aug 24

morning · Instagram Feed Post educational Blue light, honestly

queued

What blue-light coatings do and don't do.

Tue Aug 25

midday · Facebook Feed Post social proof Google reviews

generating

Five-star review spotlight from a Laval family.

Thu Aug 27

morning · Instagram Story lifestyle Fall preview

planned

First look: three fall frames arriving next month.

Edit brief

Fri Aug 28

afternoon · Facebook Feed Post educational Kids' vision signs

planned

Five signs your child might need an eye exam.

Edit brief

Mon Aug 31

morning · Instagram Feed Post brand Month in frames

planned

Carousel recap of August's favourite fits.

Edit brief